Bare Escentuals bareMinerals has something BIG lined up for fall, and the question is, are you ready?
The line is leaping into the thrilling world (it is to me) of pressed eyeshadow duos and quads with a brand new line of permanent collection products called Ready. The 19 pieces in the Ready Eyeshadow Collection, which arrives on counters this October (ready or not), consist of four quads ($30 each) and 15 duos ($20 each), and for a brand best known for their loose mineral eyeshadows, it signifies a brave shift in a bold new direction.
But what about the minerals…?
Don’t worry. They’re still here — in the form of something called “solid mineral technology.” bareMinerals went mining in the sea and put the stuff they found into pressed powder form. The shadows, according to the company, promise to deliver vivid pigments, as well as softer, smoother skin.
These just emerged from the surf this afternoon, so I haven’t had a chance to really dig into ‘em yet, but I had to share pictures. From what I can tell so far, the vibrant powders feel soft and surprisingly smooth (and aren’t the product names GREAT!?).